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Light Dark Use Device Settings Advertise Contact Us Home / Bing / Bing: 1 Billion Monthly Users Are Human, Not Agents Bing: 1 Billion Monthly Users Are Human, Not Agents May 5, 2026 - 7:41 am 2 — by Barry SchwartzBarry Schwartz / Executive Editor
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter at @rustybrick or on LinkedIn and read his full bio over here. 38,355 Articles as barry.schwartz Filed Under Bing Search
Microsoft, during its earnings call last week, announced that Bing hit a huge milestone of 1 billion monthly active users. Krishna Madhavan from Microsoft later confirmed these "users" do not include AI agents but are real actual humans.
Krishna Madhavan replied to Mike King's question, where Mike asked, "Does this include agents?"
Krishna said, "I can confirm no agents in these numbers - only humans."
So these numbers are not inflated by bots or AI agents but actual real humans.
Again, huge congrats to Bing! It is super exciting to see Microsoft Bing growing!
Forum discussion at LinkedIn.
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