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Light Dark Use Device Settings Advertise Contact Us Home / Bing / Bing Tests New Sitelinks On Ads Bing Tests New Sitelinks On Ads May 29, 2026 - 7:11 am 0 — by Barry SchwartzBarry Schwartz / Executive Editor
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter at @rustybrick or on LinkedIn and read his full bio over here. 38,493 Articles as barry.schwartz Filed Under Bing Search
Microsoft Bing is testing a new style of sitelinks for the search ads. These sitelinks differ in that they are narrower, use a smaller font, have a border and when you hover over them, they change from a blue font to a bold black font.
This was spotted by Sachin Patel who posted a video of this on X - first, here is a screenshot from that video:
Here is the video:
Bing Ads with a new sitelink design. @rustybrick pic.twitter.com/wNjY19QjhJ
— Sachin Patel (@SachuPatel53124) May 27, 2026
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