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Light Dark Use Device Settings Advertise Contact Us Home / Bing / Bing Ads / Bing Tests Underlining Name & Price In Shopping Ads Carousel Bing Tests Underlining Name & Price In Shopping Ads Carousel Feb 13, 2026 - 7:11 am 0 — by Barry SchwartzBarry Schwartz / Executive Editor
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter at @rustybrick or on LinkedIn and read his full bio over here. 38,055 Articles as barry.schwartz Filed Under Bing Ads

Microsoft is testing underlining the product name and product price in the shopping ads carousel at the top of the Bing Search results. I am not sure how much this adds to the interface but maybe it drives a bit more attention and thus clicks?
This was spotted by Sachin Patel who posted about it on X - he said, "Bing is testing underlined product names and prices in ads."
I was able to replicate this in one browser, here is what I see:
Here is the normal version without the underline font style:
Bing is testing underlined product names and prices in ads. @rustybrick pic.twitter.com/xGGcdr48kP
— Sachin Patel (@SachuPatel53124) February 2, 2026
Forum discussion at X.
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