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Light Dark Use Device Settings Advertise Contact Us Home / Bing / Bing Unshipping Frankenstein Recipes In Search Bing Unshipping Frankenstein Recipes In Search Feb 6, 2026 - 7:31 am 0 — by Barry SchwartzBarry Schwartz / Executive Editor
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter at @rustybrick or on LinkedIn and read his full bio over here. 38,018 Articles as barry.schwartz Filed Under Bing Search
We covered how horrific the AI-based Frankenstein recipes can be in Google Search, where it mashes up recipe steps from various publishers and acts like it is a real recipe from a source. Well, Bing had something similar but Jordi Ribas from Microsoft said they are "unshipping" the feature after the feedback was received.
Jordi Ribas, Microsoft CVP, Head of Search at Microsoft, wrote on X, "Thanks for the feedback @inspiredtaste. We've been unshipping this feature during the last few weeks. Let me know if you still see it."
This is in response to the folks at Inspired Taste writing, "We are still waiting for the completely made up Bing ingredient substitutions on recipe cards to be removed or have a warning added saying that these aren’t our suggestions. We would not recommend substituting ginger with mace in pho. Or any of these suggestions really."
Here is a screenshot of this from a few days ago:
It is nice to see Microsoft Bing listen to feedback and make changes so quickly.
Thanks for the feedback @inspiredtaste. We've been unshipping this feature during the last few weeks. Let me know if you still see it.
Forum discussion at X.
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