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Light Dark Use Device Settings Advertise Contact Us Home / Google News / Google Ads / Google 1st Order Price Labels On Shopping Ads (Again) Google 1st Order Price Labels On Shopping Ads (Again) May 29, 2026 - 7:31 am 1 — by Barry SchwartzBarry Schwartz / Executive Editor
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter at @rustybrick or on LinkedIn and read his full bio over here. 38,493 Articles as barry.schwartz Filed Under Google Ads
Over a year ago, we saw Google testing a "First order" label on shopping ads within search. Now, we are seeing Google test a variation of that named "1st order price" on those same ads. It basically tells the customer that if this is their first order with this retailer, it is a special discounted price.
This was spotted by Sachin Patel who posted this screenshot on X:
This is the one from last year:
Not sure if I like this label, I can see shoppers being confused by it...
Forum discussion at X.
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