- Menu
The Pulse of the search community
Follow Subscribe Subscribe OptionsBrowse By
Browse by Date Find by Category Discover by Author Scan Most Recent See Comments View Tag CloudLight / Dark Mode Settings
Light Dark Use Device Settings Advertise Contact Us Home / Google News / Google Ads / Google Ads API Developer Token Access Applications Delayed Google Ads API Developer Token Access Applications Delayed Feb 9, 2026 - 7:21 am 0 — by Barry SchwartzBarry Schwartz / Executive Editor
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter at @rustybrick or on LinkedIn and read his full bio over here. 38,029 Articles as barry.schwartz Filed Under Google Ads
Google announced on Friday that there is a delay with the Google Ads team reviewing and thus approving developer token access applications. This is because Google is "seeing significant interest in the developer community for Google Ads API access, and are receiving an increase in developer token access applications," the company said.
"As a result, there is also an increased delay on reviews for these applications," Google added.
I am not sure why there is a spike in applications to the Google Ads developer token requests, but there is.
Google added that it "are aware of this issue, and have added additional reviewers to process the applications and clear the backlog." Google has even "fast-tracked some applications, so some of you should already start seeing your applications getting approved," it added.
Google posted more advice on if you should upgrade or not upgrade your access in this blog post.
But if you are waiting for a response from Google, you should know, you are not alone and Google is working through the backlog.
Forum discussion at X.
Copied!Popular Categories
The Pulse of the search community
Follow Subscribe Subscribe OptionsSearch Video Recaps
Video Details More Videos Subscribe to Videos Most Recent Articles
GoogleGoogle Preferred Sources Deeplink Button Is Broken
Feb 9, 2026 - 7:31 am 0 - by Barry Schwartz Google AdsGoogle Ads API Developer Token Access Applications Delayed
Feb 9, 2026 - 7:21 am 0 - by Barry Schwartz Search Engine OptimizationReddit On Google & ChatGPT AI Responses Citations & Lack Of Links
Feb 9, 2026 - 7:11 am 0 - by Barry Schwartz Search Forum RecapDaily Search Forum Recap: February 6, 2026
Feb 6, 2026 - 10:00 am 0 - by Barry Schwartz Search Video RecapsSearch News Buzz Video Recap: Google Discover Core Update, Listicles Hit, Google Ads, ChatGPT Ads Ready & Microsoft Publisher Content Marketplace
Feb 6, 2026 - 8:01 am 0 - by Barry Schwartz GoogleGoogle AI Mode Follow Up Search Suggestions
Feb 6, 2026 - 7:51 am 0 - by Barry Schwartz
Previous Story: Reddit On Google & ChatGPT AI Responses Citations & Lack Of Links Next Story: Google Preferred Sources Deeplink Button Is Broken - Submit a Thread
- Forum Search
- Awards
- About Us
- Comments Policy
- Advertise
- Contact
The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2026 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube's ToS.
Comments
0 comment