- Menu
The Pulse of the search community
Follow Subscribe Subscribe OptionsBrowse By
Browse by Date Find by Category Discover by Author Scan Most Recent See Comments View Tag CloudLight / Dark Mode Settings
Light Dark Use Device Settings Advertise Contact Us Home / Google News / Google Ads / Google Ads Primary Conversion Actions May Be Used For Enhance Predictions Google Ads Primary Conversion Actions May Be Used For Enhance Predictions May 18, 2026 - 7:21 am 0 — by Barry SchwartzBarry Schwartz / Executive Editor
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter at @rustybrick or on LinkedIn and read his full bio over here. 38,416 Articles as barry.schwartz Filed Under Google Ads
Google updated a number of its Google Ads help documentation to say "Primary conversion actions not used for optimization may be used to enhance predictions." It is not clear if this is a change in what is actually happening or just a clarification to the Google help documentation about what was happening already.
Dario Zannoni posted about these changes on LinkedIn and wrote, "Google recently updated its documentation on Conversion Goals, explicitly stating that primary conversion actions not used for optimization may still be used to enhance predictions." "Recent updates to Google Ads help pages state that non biddable, shallow conversions can be used to “enhance predictions” and “help the campaign ramp"," he added.
Here is his screenshot of these pages that were changed:
- Demand Gen campaign performance guide
- About primary and secondary conversion actions
- About conversion goals
As Dario said, it is unclear if this is just a clarification of how things have worked with conversion actions in the Google help documents or if this change represents a change to how the Google Ads conversion actions actually technically work now.
He did add, "Collecting data from additional meaningful events, in the form of conversion actions, can help Smart Bidding performance even when those events are not the specific goal the account or campaign is optimizing for."
Forum discussion at LinkedIn.
Copied!Popular Categories
The Pulse of the search community
Follow Subscribe Subscribe OptionsSearch Video Recaps
Video Details More Videos Subscribe to Videos Most Recent Articles
Google Search Engine OptimizationGoogle Search On How To Optimize For Generative AI With Myth-Busting
May 18, 2026 - 7:51 am 0 - by Barry Schwartz Google66% Of SEOs Say AI Mode Won't Replace Google Search
May 18, 2026 - 7:41 am 0 - by Barry Schwartz GoogleGoogle Search Live Results Updated By AI X Minutes Ago Label
May 18, 2026 - 7:31 am 0 - by Barry Schwartz Google AdsGoogle Ads Primary Conversion Actions May Be Used For Enhance Predictions
May 18, 2026 - 7:21 am 0 - by Barry Schwartz GoogleGoogle AI Mode Animated Invisible Edit & Copy Buttons
May 18, 2026 - 7:11 am 0 - by Barry Schwartz Search Forum RecapDaily Search Forum Recap: May 15, 2026
May 15, 2026 - 10:00 am 0 - by Barry Schwartz
Previous Story: Google AI Mode Animated Invisible Edit & Copy Buttons Next Story: Google Search Live Results Updated By AI X Minutes Ago Label - Submit a Thread
- Forum Search
- Awards
- About Us
- Comments Policy
- Advertise
- Contact
The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2026 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube's ToS.
Comments
0 comment