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Light Dark Use Device Settings Advertise Contact Us Home / Google News / Google Ads / Google Ads Search Terms Report Adds Quick Filters Without Options Enabled Google Ads Search Terms Report Adds Quick Filters Without Options Enabled Dec 31, 2025 - 7:31 am 0 — by Barry SchwartzBarry Schwartz / Executive Editor
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter at @rustybrick or on LinkedIn and read his full bio over here. 37,819 Articles as barry.schwartz Filed Under Google Ads
The Search terms report within Google Ads has this quick dropdown filter that lets you filter by search terms, search terms and landing pages from AI Max, search terms from Dynamic Search Ads and search terms and landing pages from Dynamic Search Ads.
The weird thing is, as Anthony Higman noted on X - he sees these options but he doesn't use any of those options.
Anything shared a number of screenshots on X and wrote, "on the search terms in Google Ads I am now seeing a dropdown that includes "search terms and landing pages from AI Max" and other dynamic ad options in other accounts." "But we don't have any of these options enabled in accounts," he added.
Here is one of his screenshots:
Here are his posts:
In Another Account Showing Dynamic Options LOL. pic.twitter.com/dbVfGnEhfu
Melissa Mackey replied that this is not new, saying, "If you are using AI Max (which I know you're not Anthony, lol), that option is helpful to isolate those search queries. I think it's there by default in every account whether you're using it or not." "We've only been testing AI Max for about 6 weeks in one account, so I know it's been around that long," she added.
Forum discussion at X.
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