- Menu
The Pulse of the search community
Follow Subscribe Subscribe OptionsBrowse By
Browse by Date Find by Category Discover by Author Scan Most Recent See Comments View Tag CloudLight / Dark Mode Settings
Light Dark Use Device Settings Advertise Contact Us Home / Google News / Google AdSense / Google AdSense Vignette Ads Drops Back Button Trigger Over Hijack Penalty Google AdSense Vignette Ads Drops Back Button Trigger Over Hijack Penalty May 8, 2026 - 7:31 am 0 — by Barry SchwartzBarry Schwartz / Executive Editor
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter at @rustybrick or on LinkedIn and read his full bio over here. 38,369 Articles as barry.schwartz Filed Under Google AdSense
Google AdSense (and Ad Manager) will drop the browser back button trigger for vignette ads additional triggers due to the new Google search penalty for back button hijacking. Google AdSense will drop it on June 15, 2026, the day the search penalty goes into effect.
I am not surprised by this move, since we covered the issue here and I spoke with both the Google Search team and the Google AdSense team about it. Google Search's team wasn't going to back down and the AdSense team made it sound like they will make changes - and they will.
Google AdSense posted, "Starting June 15, 2026, the browser back button will no longer trigger a vignette ad."
"This change will apply automatically for all publishers who have opted in to "Allow additional triggers for vignette ads" and will take effect across all supported browsers (including Chrome, Edge, and Opera)," Google added.
I am told this will also be applied to Ad Manager as well, more details on that next week.
Google even wrote why they are making the change, saying:
Google Search recently introduced a new policy against "back button hijacking" — a practice where websites or scripts interfere with a user's ability to navigate back to their previous page. To ensure our publishers remain compliant with these latest user experience and search quality guidelines, we are removing the trigger that shows a vignette ad when the user navigates backward from the suite of vignette ad triggers.
This might impact the earnings for those who use this vignette trigger, so keep that in mind. But I guess they won't get hit by a search penalty?
Forum discussion at X.
Copied!Popular Categories
The Pulse of the search community
Follow Subscribe Subscribe OptionsSearch Video Recaps
Video Details More Videos Subscribe to Videos Most Recent Articles
Google Search Engine OptimizationGoogle May Adjust Its Site Reputation Abuse Policy For EU News Sites
May 8, 2026 - 7:41 am 0 - by Barry Schwartz Google AdSenseGoogle AdSense Vignette Ads Drops Back Button Trigger Over Hijack Penalty
May 8, 2026 - 7:31 am 0 - by Barry Schwartz Google AdsGoogle Ads To Require Passkey For Certain Sensitive Actions After July 15
May 8, 2026 - 7:21 am 0 - by Barry Schwartz Bing AdsMicrosoft Advertising Custom Columns Supports All Conversion Metrics
May 8, 2026 - 7:11 am 0 - by Barry Schwartz Search Forum RecapDaily Search Forum Recap: May 7, 2026
May 7, 2026 - 10:00 am 0 - by Barry Schwartz GoogleGoogle Improves Links Within AI Mode & AI Overviews In 5 Ways
May 7, 2026 - 7:51 am 0 - by Barry Schwartz
Previous Story: Google Ads To Require Passkey For Certain Sensitive Actions After July 15 Next Story: Google May Adjust Its Site Reputation Abuse Policy For EU News Sites - Submit a Thread
- Forum Search
- Awards
- About Us
- Comments Policy
- Advertise
- Contact
The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2026 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube's ToS.
Comments
0 comment