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Light Dark Use Device Settings Advertise Contact Us Home / Google News / Google Maps / Google AI Mode With Direct Hotel Booking Links Inside Responses Google AI Mode With Direct Hotel Booking Links Inside Responses May 15, 2026 - 7:11 am 1 — by Barry SchwartzBarry Schwartz / Executive Editor
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter at @rustybrick or on LinkedIn and read his full bio over here. 38,413 Articles as barry.schwartz Filed Under Google Maps
Google is now showing directly hotel booking links directly inside the AI-generated responses within AI Mode. This can lead to sending hotels direct traffic in the AI response, which seems like a win to me.
This was spotted by Brad Brewer who posted a screenshot on LinkedIn and wrote, "Google is now surfacing direct hotel booking pathways directly inside conversation results, bringing official hotel websites into the AI discovery layer alongside OTA inventory."
Here is his screenshot:
I can't replicate this, so it might just be a test.
Do you see it?
Forum discussion at LinkedIn.
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