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Light Dark Use Device Settings Advertise Contact Us Home / Google News / Google Discover Showing Threads Posts More Often? Google Discover Showing Threads Posts More Often? Jun 2, 2026 - 7:31 am 0 — by Barry SchwartzBarry Schwartz / Executive Editor
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter at @rustybrick or on LinkedIn and read his full bio over here. 38,518 Articles as barry.schwartz Filed Under Google
Google Discover may be showing Threads (the Facebook Twitter alternative social network) more often in the feed. Threads is not shown as much as YouTube or X but it seems to have grown significantly and surpassed TikTok and Instagram.
This was spotted by Damien who posted charts on X from his Google Discover tool named 1492.vision - it shows that at the end of May, Threads saw a big boost in Google Discover. Damien wrote, "We're seeing a significant increase in Discover cards with the Threads social network, in addition to having seen Threads appear a few days ago in the list of social networks for Google profile pages for publishers."
Here is the chart:
Here is how it compares to X:
Here is how it compares to Instagram and TikTok:
I wonder if the Google May 2026 core update has any impact on this.
Forum discussion at X.
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