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Light Dark Use Device Settings Advertise Contact Us Home / Google News / Google Expands UCP Checkout To Main Search Results Google Expands UCP Checkout To Main Search Results May 6, 2026 - 7:41 am 1 — by Barry SchwartzBarry Schwartz / Executive Editor
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter at @rustybrick or on LinkedIn and read his full bio over here. 38,366 Articles as barry.schwartz Filed Under Google
In February, Google announced that UCP, Universal Commerce Protocol, powered checkout is available in AI Mode. Well, now you can use UCP-powered checkout in the main search results for some retailers like Wayfair.
This was spotted by Brodie Clark who posted about it on SERP Alerts and X. I am able to replicate it, here is my screenshot:
When you click "Buy," it automatically loads up your billing and shipping details and let's you just buy it fast, right from search.
Brodie wrote:
Google's UCP (Universal Commerce Protocol) has now expanded outside of AI Mode and has started appearing in the main section of search results.This example also shows the ads that are showing directly above the free listings, which have expanded rapidly in recent days.
So far, it still appears that the Google Pay integration has only been enabled for free listings for Wayfair so far, with the expectation that it will expand to sites such as Etsy and Target.
For more information on how this works, see my previous story here.
Big News: Google's UCP (Universal Commerce Protocol) has now expanded outside of AI Mode and has started appearing in the main section of search results.
— SERP Alert ⚡️ (@SERPalerts) May 5, 2026
This example also shows the ads that are showing directly above the free listings, which have expanded rapidly in recent… pic.twitter.com/9BPjEHnvQi
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