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Light Dark Use Device Settings Advertise Contact Us Home / Google News / Google Maps / Google Local Hotel Photos "Good To Know" AI Labels Google Local Hotel Photos "Good To Know" AI Labels Feb 5, 2026 - 7:41 am 0 — by Barry SchwartzBarry Schwartz / Executive Editor
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter at @rustybrick or on LinkedIn and read his full bio over here. 38,018 Articles as barry.schwartz Filed Under Google Maps
Google is testing labeling some photos in the local hotel listings with "Good to Know" AI-generated descriptions of some of those photos. These labels seem to summarize what the photo and reviews say about the specific area of that hotel.
This was spotted by Lluc B. Penycate who posted a number of screenshots and videos of this on X - I tried to replicate these but I was not successful. Here are some of his photos:
Lluc wrote, ""Good to Know" AI description/summary text appearing in photos of the hotels listings on Google Hotels. For both owner photos and visitor photos, but it does not show on all the photos. It also includes a link to Hotel Prices."
Here are some more:
"Good to Know" AI description/summary text appearing in photos of the hotels listings on Google Hotels. For both owner photos and visitor photos, but it does not show on all the photos. It also includes a link to Hotel Prices. pic.twitter.com/j9uFhMHUfy
Photos from visitors with Good to Know, filter out user reviews on the topic. pic.twitter.com/Dx3CeG34n6
Forum discussion at X.
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