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Light Dark Use Device Settings Advertise Contact Us Home / Google News / Google Ads / Google Merchant Center For Agencies Now Available Globally Google Merchant Center For Agencies Now Available Globally May 12, 2026 - 7:41 am 1 — by Barry SchwartzBarry Schwartz / Executive Editor
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter at @rustybrick or on LinkedIn and read his full bio over here. 38,392 Articles as barry.schwartz Filed Under Google Ads
Two months ago, Google rolled out Google Merchant Center for Agencies in the US and Canada after beta testing it in October 2025. Now, Google has released Google Merchant Center for Agencies globally, everywhere.
Google Merchant Center for Agencies is a centralized hub that provides a unified interface for those managing multiple Google Merchant Center (GMC) accounts, and includes features designed for teams with multiple users.
Ginny Marvin, the Google Ads Liaison, wrote on X:
As product data powers more shopping experiences across Google, agencies now have a more proactive and efficient way to manage merchant health and ensure product data remains optimized for performance.
Key features:
- Agency overview dashboard: Get a bird’s-eye view of all your client accounts, their onboarding status, and critical alerts from a single interface.
- Portfolio-wide diagnostics: Spot issues across your entire client list. Filter by client, country or marketing method and prioritize your workflow by potential impact.
- Client optimization: Monitor store quality metrics, and inventory status (like out-of-stock products), create and manage promotions and more.
- Ads opportunities: Analyze performance across all clients. Easily identify high-potential products with low traffic and then apply custom label values that can be used to promote those products in your Ads campaigns.
For more details and to sign up, check this announcement.
Forum discussion at X.
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