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Light Dark Use Device Settings Advertise Contact Us Home / Google News / Google Ads / Google Merchant Center Tests Merchant Advisor Google Merchant Center Tests Merchant Advisor May 13, 2026 - 7:11 am 0 — by Barry SchwartzBarry Schwartz / Executive Editor
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter at @rustybrick or on LinkedIn and read his full bio over here. 38,398 Articles as barry.schwartz Filed Under Google Ads
Google is testing a new AI assistant in Google Merchant Center named Merchant Advisor. I assume it is similar to Google Ads Advisor and something that Google might announce at Google Marketing Live next week.
This was spotted by Tamara Hellgren on Momentic (please add an RSS feed) but a hat tip to Hana Kobzova on PPC News Feed. Tamara shared a screenshot of Merchant Advisor:
As you can see, it says "beta" all over it and here is the disclaimer at the top:
Merchant Advisor is in Beta. You are prohibited from sharing any information about this feature as mentioned in Merchant Center's Terms of Service. This feature uses Al and may occasionally display inaccurate information. Your chat activity may be used to improve the experience. By using this feature, you agree to Google's Terms of Service, Al Usage Policy, and Privacy Policy. Learn more about Chat AI privacy.
Google is AI'ing it all.
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