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Light Dark Use Device Settings Advertise Contact Us Home / Google News / Google Search Tests For You Label In Product Grid Results Google Search Tests For You Label In Product Grid Results May 21, 2026 - 7:21 am 1 — by Barry SchwartzBarry Schwartz / Executive Editor
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter at @rustybrick or on LinkedIn and read his full bio over here. 38,445 Articles as barry.schwartz Filed Under Google
Google is testing a "for you" label in the product grid, shopping results, within Google Search. It gives you a more personalized response, in this example, a promotion code was available for this merchant.
Brodie Clark spotted this and posted about it on X and on SERP Alert and wrote, "There is now a new 'for you' label that expands upon the 'best price', 'nearby', and 'most popular' labels. When the label appears, a prominent 'get one-time code' button displays on the result with a less pronounced 'sponsored' label with an engaging animation. When clicking the button, a pop-up displays to copy the coupon code or to continue directly to the landing page."
Here is his screenshot:
Here is his video:
Whoa, there are big changes happening with product grids within the eCommerce space right now.
— SERP Alert ⚡️ (@SERPalerts) May 19, 2026
Previously, product grids would only display free listings. Google is now making the ads even more prominent...
There is now a new 'for you' label that expands upon the 'best price',… pic.twitter.com/rVaRWi8ZAO
We have covered many different examples of for you labels in Google Search, this one is different.
Forum discussion at X.
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