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Light Dark Use Device Settings Advertise Contact Us Home / Google News / Google Tests Dark & Light URLs In Search Results (For The Same URL) Google Tests Dark & Light URLs In Search Results (For The Same URL) May 12, 2026 - 7:31 am 1 — by Barry SchwartzBarry Schwartz / Executive Editor
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter at @rustybrick or on LinkedIn and read his full bio over here. 38,392 Articles as barry.schwartz Filed Under Google
Google is testing displaying the URL of the search result snippet where the https portion is a dark gray and the domain name portion is a light gray. It is a weird test, but hey, Google is always testing...
This was spotted by Brodie Clark who posted about it on X and SERP Alerts - here is his screenshot:
Brodie wrote, "The test features the domain name (which is simplified without sub-folders on mobile already) with a darker https:// and the domain name in lighter text."
I honestly do not like this test - at least, reverse it so the domain name is dark.
Forum discussion at X.
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