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Light Dark Use Device Settings Advertise Contact Us Home / Bing / Bing Ads / Microsoft Advertising Custom Columns Supports All Conversion Metrics Microsoft Advertising Custom Columns Supports All Conversion Metrics May 8, 2026 - 7:11 am 0 — by Barry SchwartzBarry Schwartz / Executive Editor
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter at @rustybrick or on LinkedIn and read his full bio over here. 38,369 Articles as barry.schwartz Filed Under Bing Ads
Microsoft Advertising custom columns now support all conversion metrics - instead of just specific conversion metrics. This gives advertisers more flexibility on tracking campaign performance.
Navah Hopkins, the Microsoft Ads Liaison, said on LinkedIn, "We heard you - custom columns now supports all Microsoft Advertising conversion metrics! Here's what you need to know:"
- Custom columns allow you to create your own unique metrics based on the data ratios that matter to you.
- You can create metrics based on all conversions or primary conversions.
- Revenue and ROAS metrics are based on the conversion values you set at the conversion goal level.
Here is a screenshot:
Forum discussion at LinkedIn.
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