- Menu
The Pulse of the search community
Follow Subscribe Subscribe OptionsBrowse By
Browse by Date Find by Category Discover by Author Scan Most Recent See Comments View Tag CloudLight / Dark Mode Settings
Light Dark Use Device Settings Advertise Contact Us Home / Other Search Engines / OpenAI Releases ChatGPT Ads Manager Updates & Ads Tests OpenAI Releases ChatGPT Ads Manager Updates & Ads Tests May 22, 2026 - 7:51 am 0 — by Barry SchwartzBarry Schwartz / Executive Editor
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter at @rustybrick or on LinkedIn and read his full bio over here. 38,445 Articles as barry.schwartz Filed Under Other Search Engines
OpenAI sent out an email a couple of days ago to advertisers announcing three updates to the ChatGPT Ads manager and new ChatGPT Ad experience updates (CTA updates).
ChatGPT Ads Manager can now handle daily budgets, geo-targeting, and list view totals.
- Daily budgets: Choose a daily or lifetime budget when creating a new campaign. For now, daily budgets can only apply to new campaigns
- Geo targeting: Target by U.S. state, designated market area (DMA), or ZIP code. Set targeting during campaign creation or update it later in campaign settings
- List view totals: Table views now show aggregate totals for key metrics like impressions, clicks, and spend across campaigns, ad groups, and ads
Plus, OpenAI is testing new "experiences" within the ChatGPT interface for ads. OpenAI is testing new call to action tests. "We're beginning an early test of a new ad experience on a small subset of ads. Select ads may include dynamic CTAs such as "Shop Now," "Book Now," "Sign Up," or "Learn More."
CTAs are automatically selected based on the ad creative and destination experience, and advertiser controls may be explored in the future. "This lightweight feature is designed to help users better understand and engage with ads in ChatGPT," OpenAI wrote.
Here is the email:
Forum discussion at X.
I am currently offline for the Shavout holiday, this post was pre-written and scheduled to be posted today.
Copied!Popular Categories
The Pulse of the search community
Follow Subscribe Subscribe OptionsSearch Video Recaps
Video Details More Videos Subscribe to Videos Most Recent Articles
Search Video RecapsSearch News Buzz Video Recap: Google's New Search Box, Gemini 3.5 Flash Powers AI Mode, New Google Ads, Ranking Volatility & More I/O GML News
May 22, 2026 - 8:01 am 0 - by Barry Schwartz Other Search EnginesOpenAI Releases ChatGPT Ads Manager Updates & Ads Tests
May 22, 2026 - 7:51 am 0 - by Barry Schwartz Google Search Engine OptimizationGoogle: Why Split Your XML Sitemap File
May 22, 2026 - 7:41 am 0 - by Barry Schwartz Google Search Engine OptimizationAre Google Search Console Email Alerts Enough?
May 22, 2026 - 7:31 am 0 - by Barry Schwartz Bing AdsBing Tests Showing Sale Prices In Shopping Ads
May 22, 2026 - 7:21 am 0 - by Barry Schwartz GoogleGoogle Tests Was & Usually Pricing Labels In Product Results
May 22, 2026 - 7:11 am 0 - by Barry Schwartz
Previous Story: Google: Why Split Your XML Sitemap File Next Story: Search News Buzz Video Recap: Google's New Search Box, Gemini 3.5 Flash Powers AI Mode, New Google Ads, Ranking Volatility & More I/O GML News - Submit a Thread
- Forum Search
- Awards
- About Us
- Comments Policy
- Advertise
- Contact
The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2026 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube's ToS.
Comments
0 comment