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Light Dark Use Device Settings Advertise Contact Us Home / Bing / Bing SEO / PSA: Bing Webmaster Tools Does Not Distinguish Between http and https PSA: Bing Webmaster Tools Does Not Distinguish Between http and https May 12, 2026 - 7:21 am 0 — by Barry SchwartzBarry Schwartz / Executive Editor
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter at @rustybrick or on LinkedIn and read his full bio over here. 38,392 Articles as barry.schwartz Filed Under Bing SEO
Did you know that Bing Webmaster Tools treats http and https as the same property, it does not distinguish between http and https? This is different from Google Search Console, which lets you set up a property for each and every variation.
We covered this in 2020, but for some reason, that tweet from the Bing team was deleted.
In any event, Krishna Madhavan from the Bing Webmaster Tools team wrote on LinkedIn, "From a Bing Webmaster Tools perspective, we don’t distinguish between http and https, so they effectively appear as the same property to customers regardless of what’s imported."
So when you import your Google Search Console properties to Bing Webmaster Tools, keep this in mind.
Krishna Madhavan posted this:
I agree that setups where there are different content for http and https are super rare (and generally problematic). From a Bing Webmaster Tools perspective, we don’t distinguish between http and https, so they effectively appear as the same property to customers regardless of what’s imported. We typically expect https (given where the web has moved), but if that data isn’t available, we should fall back to http or other ports.
Forum discussion at LinkedIn.
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