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Light Dark Use Device Settings Advertise Contact Us Home / Other Search Engines / Similarweb Data: ChatGPT Ads Click-Through Rates Similarweb Data: ChatGPT Ads Click-Through Rates May 5, 2026 - 7:21 am 1 — by Barry SchwartzBarry Schwartz / Executive Editor
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter at @rustybrick or on LinkedIn and read his full bio over here. 38,355 Articles as barry.schwartz Filed Under Other Search Engines
Similarweb published some data sharing the click-through rates for OpenAI's ChatGPT ads. The overall CTR for ChatGPT ads are 0.68%, the top quartile is 1%, the best brands are 1.57% and the peak CTR is 5.4%.
Similarweb posted this slide on X and wrote, "ChatGPT ads aren't a science experiment." "For comparison: display sits around 0.35%, podcast 0.5–1%," the company added.
Here is the data:
I do wonder how these compare to the CTR across Google Ads and Microsoft Bing ads?
The full downloadable report is over here.
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